Search engines prefer natural-sounding language so properly optimised copy should read well for both the search engines and for prospective customers.
Text that ranks well but reads poorly won’t drive sales. So, don’t over-use words if they diminish the quality of the writing.
It’s a sign of successful SEO when only a copywriting professional can tell that the page has been optimized.
Any long term SEO strategy must include a content development strategy. Content development works in two ways. It provides more pages to index and increases the visibility of the site, and also provides “link bait” - a reason for other sites to link to you.
Some of the content development strategies that can be considered are:
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